Tom Ball – UX Designer

With 12.7% of recent UK graduates unemployed and average debts exceeding £44,000, young people face real challenges transitioning from education to work. Launch was created to bridge this gap, focusing on personalised job searches, accessibility, and career progression, aligning with sustainability goals for decent work and economic growth.

Duration

3 months

Highlights

Comprehensive research Iterative design process Promotional video and app store designs Pitch deck presentation

Client

University Project

Services

App Design UX Research Wireframing & Prototyping Motion Design

The research process involved analysing youth unemployment trends, conducting interviews with four students, and gathering insights from three career professionals. I also carried out competitor analysis, which revealed issues with filtering, salary transparency, and a lack of student-focused features. Additionally, I created user personas and a Value Proposition Canvas to refine key features and ensure the app aligned with user needs and goals.

The design process began with low-fidelity wireframes to map out key user journeys based on research insights. I created multiple prototypes, refining the design and visual style through mood boards and experimentation with colours and typefaces. User testing was conducted on the final prototype to improve usability and ensure the interface met user needs. Key features of Launch include personalised job recommendations, advanced filtering for internships and visa-sponsored roles, a social area for connecting with peers, and built-in career resources like CV-building tools and interview guidance.