Tom Ball – UX Designer

Wilderness Mysteries is an outdoor escape room experience set in woodland environments, aimed at thrill-seekers seeking adventure and immersive storytelling. The challenge was to create a website that reflected the experience’s dark, gritty atmosphere while ensuring a seamless booking process. The design needed to capture the suspense and mystery of the outdoor escape, with a focus on mobile-first usability and user engagement.

Duration

3 weeks

Highlights

Themed design reflecting the brand identity User research and competitor analysis Desktop & mobile designs User testing for feedback

Client

University Project

Services

Web Design UX Research Branding Art Direction

I started with competitor research, reviewing escape room and adventure websites to identify their strengths and weaknesses. Then I created user personas and a journey map to better understand the target audience’s needs and expectations. After that, I developed a site map to plan the website’s structure and ensure intuitive navigation. Finally, I conducted user testing on the final prototype to gather feedback and refine the experience.

The design process focused on building a dark, gritty aesthetic to match the brand’s identity, experimenting with moody colour palettes and bold, dramatic typography. I developed wireframes and prototypes, refining key user journeys to ensure the site was both engaging and functional. The final design features an intuitive booking system, and multi-room experience details - designed for both mobile & desktop